Latitude

Today we posted on “Aardvark & Google: The Efficacy of Social vs. Traditional Web Search.”

At Latitude, we’re avid users of Aardvark. As researchers, we’re also very excited by their recently published paper: “The Anatomy of a Large-Scale Social Search Engine.”

Popular social applications—especially those with real-time capabilities, location-awareness, or both (Aardvark, FourSquare, Brightkite, Blippy—and scores of others) are a veritable gold mine of user-generated information about everyday human behavior—social, physical, economic.

It takes someone to view creatively, organize intelligently and make transparent the aggregate results, but this information should be used to manifest and explore latent ideas that have real implications for the way we live.

Latitude, “Aardvark & Google: The Efficacy of Social vs. Traditional Web Search”

Oh. And did we mention we’re kind of addicted to Aardvark?

Cartoon by Jessica Reinis.

Jessica is an analyst for Latitude Research with proclivities for creative doodling and human-centric technology projections. She is the leading analyst on the current Latitude 42, an innovation study on Web technology featuring children ages 12 and under (read more on this study). Currently, her other focus areas include digital content access and new payment models, as well as next-gen advertising.