Latitude

If you have a child who is age 12 or younger, we invite you to participate in the study. Click here to begin.

(We’re very conscious of privacy on the Internet, so please regard the notice on the instruction screen.)

Latitude Partners with ReadWriteWeb

Yesterday, we co-launched a Latitude 42 study with ReadWriteWeb, one of the world’s top 20 blogs; ReadWriteWeb speaks to an intelligent audience of web enthusiasts, early adopters and innovators, and is syndicated by the New York Times.

Children’s “Future Requests” for Computers & the Internet

The study utilizes children’s underlying thinking ability and creativity (unfettered by the practical constraints of what seems practical or possible), asking them to innovate on current Web technologies.

What would be really interesting or fun to do on your computer/the Internet that your computer can’t do right now? Please draw a picture of what this activity looks like.

With a bit of creative insight on the analytical side, we plan to extrapolate real-world opportunities for the Web technology sphere from the ideas that children generate (represented visually, as drawings) around expressed needs or desires. The study should shed light on potential innovations for audiences beyond merely the younger demographic.

We’ll be posting results on both ReadWriteWeb and life-connected.com in the coming weeks.

Technologies Used in This Study

Latitude developed Kaleidoscope as an interactive, generative research tool that allows participants to respond to directed research questions by uploading images and entering textual explanations regarding their choices. Respondents can interact with the entire set of uploaded images, providing behavioral data about interactions with other users’ contributions.

Kaleidoscope is a tool for directed idea generation; it is a Web application which allows user to contribute and interact with creative input in a behavioral environment.

Below is a screenshot of Kaleidoscope:

If you have a child who is age 12 or under and would like to experience Kaleidoscope—with the ability to view other users’ contributions to the study—click here to participate.

A limited amount of entered information is available for public viewing. Read Kaleidoscope’s privacy notice to understand what’s public and what’s not.

Latitude is a research-driven consultancy for technology and media companies. We work with clients to discover and develop opportunities for next-generation content, software, and communications technologies through a combination of Web-based applications and innovative research methods. Email ischulte@latd.com to learn more about working with Latitude.

Header image courtesy of diegocupolo’s flickr, (cc) some rights reserved.