Latitude

Overview

Latitude helps clients discover and develop opportunities for next-generation content, software, and communications technologies using a combination of web-based applications and innovative research methods.

At the heart of our work is a belief that, increasingly, organizations of all types require research that is continuous, forward-looking, and generative, rather than purely evaluative—in order to drive real progress amid significant technological change.

Using web-based applications, both third-party and homegrown, Latitude engages participants in creative exercises to articulate–and propose solutions to–key problems routinely encountered in their everyday lives.

Through a holistic research process and with deep analytical expertise, we distill these problems and solutions into targeted and technologically-focused opportunities for clients spanning numerous industries.

Core Capabilities

Latitude’s multi-dimensional research approach commonly includes the following elements:

Visually rich survey technologies and outputs
Collaborative idea generation
Online behavioral experiments
Narrative analysis
Projective role-playing and game tactics
Social data mining
Deprivation and immersion studies
Consumer, expert, and B2B interviews

To explore more fully who we are, what we’ve done, and what we can do, please visit Latitude Research’s mothership at www.latd.com. You can also find us on LinkedIn, or contact us directly at life-connected@latd.com.

We invite you to take a gander at our featured studies, Latitude 42s: An Innovation Series, to discover what we’re discovering.

Photo courtesy of Nyssa McClain, used with permission.