Latitude

Jessica Reinis

Research Analyst

Jessica specializes in the design and execution of research studies for global media companies and digital content providers. She also manages research and logistics for Latitude 42s: An Innovation Series, focused, generative research studies exploring problems, solutions, and opportunities in broadly relevant digital spaces.

Areas of focus: cross-cultural initiatives, digital content access and new payment models, next-gen advertising, data visualization, illustrations and cartooning.

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42s: Children’s “Future Requests” for Computers and the Internet.

Most adept with: quantitative analysis, SPSS, advertising effectiveness, and next-gen advertising studies.

Favorite information sources: TWiT, Research World, Aardvark.

Most integral technologies: Wacom Pen & Tablet, iPhone and apps like Aardvark, Sleep Cycle, Sketchbook, and StillTasty.

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